Explains how short videos capture attention faster.
Tips for telling stories in less than 60 seconds.
Collaborations with local influencers:
How to choose the right influencer.
Importance of authenticity in these collaborations.
Paid ad strategies:
Introduction to tools such as Meta Ads Manager.
How to optimize campaigns for specific results: clicks, impressions or conversions.
Social commerce:
The integration of stores on platforms such as Instagram and Facebook.
Benefits of offering direct shopping experiences on social networks.
Personalized communication:
Using direct messaging (DMs) to convert followers into customers.
How to automate messages without losing the human touch.
Conclusion:
Reflects on the importance of creativity and consistency on social networks. Invites the reader to consult POV services to apply these strategies.